Step 1
Realize that no one is waiting for your music. If people are going to become fans of your music, you must approach the promoting of your live shows and the promotion of your CD releases with the same planning and professionalism as the artists whom you admire have promoted their music. Marketing music has changed radically in the age of the Internet and social media. That technology has the potential to take your music to the world. But knowing that it is up to you to let the world know about your music, is an important first step to take as a responsible independent musician.
Step 2
Avoid telling people in the music business that your music is “good”. It is a much overused and weak word. A&R reps, music directors at radio stations, the music press, and buyers at distributors and stores presume you think your music is “good,” because you put it out, to begin with! When they listen to it, they will decide if it is the kind of “good” music that they feel can get behind and be proud of supporting from their position of power in the music industry. And let’s face it, it is the public who will ultimately decide if your music is “good” by buying it or not. That’s not to say, you shouldn’t talk up your music. But use your words; shape an elevator pitch that accurately reflects what you and your music are about.
Step 3
Use the Internet and al